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Monday, December 25, 2017
Tuesday, December 19, 2017
The House of Givenchy
A Change at the Top
This year Clare Waight Keller, an English-born designer. was
hired by Philippe Fortunato, chief executive of Givenchy, to become the first
woman to hold the position of Artistic Director of women’s and men”
ready-to-wear, haute couture and accessory collections.
Hubert de Givenchy
was a student of the Beaux-Arts, studying and working with other famous
designers at a time when noted fashion houses
used their designs as property
of the “company”. Young designers , in
order to gain recognition, began
creating collections of their own and showing their collections at various
venues much smaller in scale than the lavish “fashion week” showings offered by
the “big” houses.
In 1952 Givenchy founded and launched a collection called
“Les Separables”, the first designer to create luxury ready-to-wear. The
collection received great acclaim from sources such as Vogue, NY times and
Album du Figaro. It was at this time
when middle class buyers were demanding high quality and the same fashion aesthetic
accorded to couture clothing, which was, of course, sold at a much greater
price point. Realizing the potential of
this new purchasing market would change the face of international fashion as it
was known at the time. Fashion houses
were being combined under the auspices of financial entrepreneurs, commonly
called “kings”, and the pressure was now profit driven.
In 1969 the House of Givenchy developed a fashion line for
men and further diversified with shoes, jewelry, table wear and upholstery and
in !976 established their flagship store in New York on 5th
Avenue.
In 1988 Givenchy joined the powerful and influential LVMH
(Louis Vitton, Moet and Hensley).
Hubert retired from
the company in 1995.
Interlink Books, Northampton, MA, 2014 |